6 Web Design Trends That Are Here To Stay

Web design thrives on two things: innovation and imitation. Unfortunately, there's often a lot more of the latter. We all like to seize upon the latest trends, use them until they’re ubiquitous, and then look desperately for the next big thing. Think about sliders. They were all the rage a couple years ago. Today, they feel dated. What to do? Stop chasing microtrends, and start looking at the big picture. Here, we've isolated six web design ideas that are here to stay.

1. Artificial Intelligence 

Context is everything. Where and when an interaction happens is now as important as how or why. Is it on a phone? A tablet? Indoors or outdoors? What is the user doing in that moment? Users interact with a product in all kinds of different situations.

Designers have to make the product's response as seamless and as helpful as possible. Of course, they can’t instantaneously read a user’s context in real time. But sophisticated and emergent artificial intelligence engines can. Such as:

• Facebook M 
• Smart Reply for Gmail 
• The Grid 

Many other forms of artificial intelligence are beginning to automate the web. The eventual outcome: a greater reliance on AI to analyze and interpret user context, and then coordinate the best offers and solutions.

Consider the development of online virtual assistants. Seamless speech interpretation and instantaneous responses to user requests are some of the biggest challenges designers are working on today. Programs like Cortana, Siri, and GoButler are racing to obliterate our ability to discern between man and machine. Virtual assistants such as these will have a tremendous impact on how users interact with web and mobile apps.

AI newbies can get started by using various WordPress plugins like The Client Relations Factory, which puts an animated, autonomous customer-service representative on your website.

Read the  full article here: http://www.fastcodesign.com/3056335/6-web-design-trends-that-are-here-to-stay

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